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As a result of the surge in the IT industry, people are shifting their residences near to the IT centers. They aim to pursue a better career and lifestyle. People prefer to buy a ready to occupy villa, apartment or flat in the new town, rather than constructing homes on their own. Both luxury and premium homes are equal in demand. The demand for space for all the upcoming IT firms and multinational companies has become a necessity. The builders thus compete to avail projects from these business concerns. The shopping malls and health therapy centers are also on the rise. Builders concentrate on such ventures since people nowadays give much importance to these.

The real estate land owners and dealers also benefit much. The cost of land and property is on a constant rise in Kerala. Thus it is profitable both to sell and lease out land for a particular period of time.